Josephmark was commissed to create the branding and marketing for Valley Fiesta 2010. Due to a lack of imagery from previous events and a move to a more well-rounded and cultured event, myself and Alex Naghavi came up with the concept to create as many words and anagrams as we could, that represented the spirit of this outdoor festival, from the letters in Valley Fiesta.
To really bring this concept to life, we made letters about 1m high, thanks to David Johnston, and traipsed around the Valley for a whole day, with a large entourage, capturing it all. This was then made into a teaser video, posters, program, website and other print and outdoor advertising.
Big thanks to photographers Nick West, Christian Aas, Michael Gordon Hill, and Jen Hillhouse for organising them; videographers Tim Lovett and Davros from BREEDER; all the volunteers from Visible Ink and Fresh; and of course, the Josephmark team.=
Definitely the highest profile client to ever have worked with, MySpace Music commissioned We Are Hunted to build an Apple App to rival Pandora. Our brief: to create an app that is anti-MySpace.
We didn’t come up with the name, but we did come up with brand and interface. MySpace Music Romeo is an intelligent app dedicated to music discovery; it learns what you love and keeps giving you more of it – the perfect Romeo. Already taking the US by storm (it’s currently #9 in App store) and much loved by MySpace, the app has already garnered very favourable reviews from industry heavyweights galore. We can’t wait till we can use it here in Aus!
An idea between my friend Kat Grigg and I. Decibel is a place to practice, learn, and improve getting up in front of people and saying stuff. Really, we just want to get better at public speaking, and there weren’t any existing groups in Brisbane that took our fancy, so we have started our own…
Ready to wholesale their freshly roasted beans, Blackstar Coffee came to Josephmark for a simple, sleek design for their new Coffee Roasters brand. Further discussion about future business plans, led to the creation of an identity that could serve them now and well into the future.
The motherbrand has been designed to work from applications as simple and sleek as Blackstar Coffee Roasters, to the more feminine and cheeky Blackstar Cold-pressed, allowing each to have a unique identity without ever losing their relationship. The logotype, a rounded-off sans serif is geometric in style, working in harmony with the star that takes its shape from the ‘A’. Deliberately small and deliberately spaced, the star punctuates the logo as a finishing touch, whilst the curved arrangement of the logotype references coffee cups. The colour palette is simply black-brown and black, to convey the richness, colour and warmth of coffee, but remains neutral for harmony throughout the sub-brands.
Referencing their values of sustainability, recycled papers, hessian cloths and multi-purpose blackboards create the backdrop for the Roasters brand. The more feminine side of the business, Cold-pressed, takes inspiration from the pinup illustrations from the early 20th century.
Please note: The illustrations in the above images are not my own. They simply reference a style that will be commissioned in the future.
Website design for one of the most idyllic holiday destinations on the Sunshine Coast, in Queenland, Australia. Caloundra Tourism had a very outdated website, with a lot of very valuable content. The problem was, you couldn’t find it and it didn’t entice you to visit this beautiful region. Designed to be more than a brochure and information site, we developed a series of tools, including an interactive map, trip planner and contributors portal to increase interaction. A new site architecture was developed to encourage users to experience the site as either visitors or residents, with dynamic content constantly updating to ensure movement throughout the site. I designed and creative directed the site, with the help of the Josephmark team.
Just found out that We Are Hunted has scooped the pool, winning 3 ‘Next Web Australia‘ Awards. Congrats to Josephmark, Native Digital and Wotnews!
A shift in core business and core market prompted Wolfbyte to re-brand their 5 year old identity. I worked with Ben Johnston and Alex Naghavi of Josephmark, to produce a new look that encapsulates the corporate, yet design-savvy nature of Wolfbtye, who offer expertise in cross-platform, hybrid networks. Kudos to Timothy Lovett and Helen Dawar for the motion graphics and voice-over respectively.
How many can you see? A branding project for friends. I am unable to say much of what this is about at this stage, so lets just appreciate the logo.
I came across this awesome paper, which has Australian native seeds embedded into it – perfect for Ecofund, whose core business is in planting trees. We used the stock for postcards, complete with instructions for planting.
A simple identity for a friend creating new fashion from old. One of a kind pieces made from fabrics that have had a sentimental previous life to create new sentiment on a new owner. The type is designed to reference needles and threads.
